According to emails obtained by The Washington Post, Targeted Victory was attempting to persuade the firm’s partners to produce pieces linking TikTok to supposed dangerous trends in order to demonstrate that the platform, which is controlled by the Chinese business ByteDance, is not safe.
This endeavour coincided with TikTok’s rise to prominence as one of the most popular applications worldwide, particularly among children and teenagers, and with younger audiences abandoning Facebook. According to The Washington Post, in the rundown to Meta vs TikTok, Targeted Victory promoted the “Devious Licks” challenge, which involves kids creating films claiming to have stolen stuff from their school toilets. The firm also promoted the rumoured “slap a teacher” challenge for October 2021, which began as a rumour on Facebook but never became a trend.
Despite this, a number of local police agencies and schools around the country issued alerts about the alleged trend. Rumours regarding the challenge proliferated on the internet as part of a larger list of fictitious TikTok challenges.
While publicizing negative media coverage of TikTok, the firm was also attempting to amplify positive, “proactive coverage” of Facebook, according to The Washington Post, “including submitting letters and opinion pieces speaking glowingly of Facebook’s role in, for example, supporting Black-owned businesses. TikTok is the social network of choice for a generation, and it even became the most downloaded app in July 2020. Most teenagers can be found scrolling through bite-sized videos and participating in video challenges, and this trend has only gotten stronger since the platform’s launch half a decade ago which has led to the fierce debate on Meta vs TikTok.
Whether we like or fully comprehend TikTok, the social media platform has ushered in new ways for users to create and share visual content. The top trending content assets are super-short videos and live streams, which are exploding across the internet.
After you’ve created your customized TikTok channel, you can instantly begin creating your videos. Rather than polished huge video productions, the site features hilarious and imaginative short films.
This implies that your films may easily be no-budget or extremely low-budget if you focus on being clever, witty, and entertaining. Without spending a lot of money on advertising, TikTok allows small company owners to get into what material their target audience truly wants to view. If you can continuously generate engaging material, the TikTok algorithm will show it to an increasing number of people.
